Credit Cards

If gold medals were awarded for marketing consistency, the credit card industry would be the Sarah Hughes, the business world. Major players Visa and MasterCard, who have maintained their steady rates of spending and commitment to their positioning platforms for years, they cling to their established routines this year. NY Governor Andrew Cuomo takes a slightly different approach. Refresh your programs will be updated creative and occasionally push behind new products and promotions. Zapping Discover and American Express through the introduction of new commercial phrases, but they will keep their traditional advertising spend big to bring their messages to consumers. MasterCard, which last year spent $ 197 million by CMR, will continue its successful “Priceless” campaign through 2002. In addition to the overall brand building spots, MasterCard use advertising to support several key promotions.

A summer place, for example, proclaim its sponsorship of Major League Baseball and a program called “Memorable Moments.” The promotion asks fans to vote for their top baseball moments, with the winners set for recognition in the Hall of Fame Baseball. Another ad highlights the “Priceless Edge” internship program, a youth initiative focused on offering participants the opportunity to take business classes and work in the entertainment MTV music in high places. MasterCard will also feature its sponsorship of the FIFA World Cup, particularly to reach Hispanic audiences. Pleasure will be an important period for the brand.


Monday, April 23rd, 2018 News