Criteo Builds Cooperation

The market leader for performance display advertising convinces with flexibility and skill in the technical implementation of Munich, June 4, 2012 – Criteo and SevenOne Media display advertising further expand their existing cooperation in the field of performance. As a long-term partner of SevenOne Media, Criteo decreases consistently high volumes of premium inventory of the marketer and integrated this into the campaigns of his customers. In addition to planned high turnover, Criteo is especially for flexibility regarding the technical implementation that distinguishes the company from other providers. In the framework of long-term cooperation, Criteo decreases consistently high volumes of the marketer. SevenOne Media, that as a subsidiary of ProSiebenSat.1. 1 group in addition to the TV markets all online offers of the Broadcasting Group, can expect 2012 through this cooperation with high turnover for the inventory on all platforms for the entire calendar year.

The technical performance of Criteo played a central role in the development of the partnership for our House. Criteo has our In this context most expectations”, as Thomas port, Managing Director online sales of SevenOne Media. Our customers benefit greatly from the advertising opportunities in the attractive premium environment. The click-through rates, which we generate on this high-quality inventory, is much higher than the click-through rates less exclusive inventory”, as Alexander Gosswein, Managing Director Central Europe, Criteo. We therefore very pleased, to further develop our strategic partnership with SevenOne Media.” Criteo collaborates with 80 percent of the top AGOF marketers today. Long-term and preferred partnerships have proven display campaigns for personalized performance as the most efficient for all pages form of cooperation.

That’s why Criteo is aiming for more partnerships in the premium segment. About Criteo-Criteo is the global market leader for performance display solutions. Thanks to the expertise of Criteo, advertisers can reach more customers with a return on investment, with similar search is. Every day generates millions of high-quality contacts by means of dynamic and personalized banners for the products and services that users search for Criteo. Criteo’s solutions solely on the basis of the post click performance are leaving measure and provide a cost-per-click model, with the optimizations be adjusted according to product category in real time. Criteo employs its own creative team for the design of advertising and campaign management. Criteo today more than 2,000 customers and is present in 30 countries in Europe, United States and Asia. Innovation and research & development are the core of the success of Criteo. Over 40 percent of the workforce are therefore working constantly to improve the search algorithms, to be able to offer to even more reliable and powerful solutions. The company has a dedicated research and Development Centre at its headquarters in Paris: Criteo Labs.

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