Green Workshop

Build-A-bear workshop opens 26 store in Hamburg Germany, 01.12.2012: the holiday shopping season for the toy industry is traditionally the most profitable time. In the 26 stores of the teddy bear manufacturer of build-A-bear workshop, the bear rocks since early November. We are seeing this year a clear trend back to the stuffed animal”, so Markus Frengel, CEO of the bear maker HOLDING AG, licensee for build-A-bear workshop Germany. The hype about electronic toys is unbroken, but just a plush animal best bear wisdom, is ideal to snuggle up 2012 significantly rising sales of the company reflected in the leaves. “Stuffed animals with heart have the nose front we sell a special experience”, says Frengel.

“In the colorful build-A-bear workshop stores customers are under the motto desire bears here are true” on eight stations together their individual stuffed animal with heart. Under the loving guidance of them her favorite animal produce including birth certificate and a small cottage. The concept of special arrives: In November 2012, build-A-bear workshop opened the 26th store in Germany, 6 more openings are planned for 2013. It was the emotional aspect that make the big difference to the electronic toy, so Frengel. About 600 imaginative products leave nothing to be desired again to inspire the children’s hearts in the fiercely competitive toy market, the company is continuously expanding its range of products. In addition to classic teddy bears in natural tones, there are special cuddly friends at build-A-bear workshop: Green good luck bear, pink Minnie mouse bears and colorful Rainbow bears. Cooperation with Disney, Hello Kitty, Harley Davidson, AIDA and several Bundesliga clubs, girls and boys equally addressed. Also the company with the “Cuddliest Minikins” established a new product line: the 12 cm small pets that fit not only in bed, but also collectors hearts beat faster. In total, build-A-bear workshop sold with matching clothes, shoes and Accessories on 600 products, which can be put together according to desire and mood, season or occasion to ever new combinations.

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Thursday, April 13th, 2017 News

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