How To Turn An Idea Into An Information Product

Generation and search of ideas, both in business and in any other area of human activity, perhaps one of the most pressing problems. And, indeed, any business, from bicycle repair to building an international business scale, starts with an idea, sort of subtle "spark-thought", which over time can be incredible and amazing shapes, which the author idea could not have previously imagined. But as a rule, ideas invented or offered much more than the ideas implemented. Why is this happening? Most often, I hear two versions of an answer to this question. Usually say that it is either useless idea, or a person working with it is not necessary abilities.

In my opinion, this approach is wrong and extremely harmful. From it follow two also absolutely dangerous withdrawal. The first is when a person decides to search for the perfect idea, and if such an idea is not (and It is not because the ideas are not the ideal case), the conclusion comes second – the final disappointment in their own abilities. I suggest you change your attitude to the "ideological" issue. To start, imagine the idea of how definite possibility.

Not a recipe that will once and for all will save you from all your troubles and problems. None. Just a possibility to start doing something. No need to endlessly search for that unique and unrepeatable. If you saw less suitable offer, try to consider this option on all sides and do not rush to put a cross on it.

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Monday, February 21st, 2011 News

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