Spanish SMEs

Leo these days one news that it gives me genuine chills in what to the management of the marketing and taking decisions referred to. According to a study that analyzes the behavior of 1,800 small and medium-sized enterprises, about 70% of advertising investment decisions do not evaluate the return on investment of past exercises. For those who are stuck in the world of advertising and online marketing are really outrageous this data type. And is that in an environment like the internet, in which virtually everything is measurable, it is unthinkable to not base your decisions or at least much of the same in good analysis. In this sense the online marketing agency should make an effort to transmit what measurable benefit, of do not spend money in anything that does not generate it and invest it in what generates it. To do this, we must add that some companies do not just identify niche market and leverage as the channel internet, so report highlighted that 79% of small and medium-sized enterprises does not possess a strategy based on the Digital businesses online through which plan their investments, highlighting the confusion that exists about the potential of online advertising. However, we can see how designers market is very atomized, if I put in Google web design Galicia, since it is my community, I see that appear more than 432,000 results according to Google, however get me the feeling that are in the web design and that the Galician SMEs and the Spanish in general you much to advance the development and generation of value through their online channel. Another of the major problems of these small and medium-sized enterprises is also that they were not sure where to go for the strategic advice of their actions and digital marketing campaigns, which indicates that there is a high level of confusion for them in the market.

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Saturday, March 2nd, 2013 News