Magnet Investments

“Word Of Mouth” As A Method Of Marketing And Its Importance For Malog

Every day we learn new opinions about marketing practices, called "word of mouth." Their views on this issue I can describe, based on experience in a small company as director of marketing and advertising. My experience has convinced me that a properly tuned word of mouth is so important to the success of the company, especially a small company, that it should be the basis of your business. Let me explain why. Analyst Firm 'Forrester Research' cites in her study as saying the consumer: "On the Internet I can find confirmation of everything you hear, read, or learn about anything on tv and radio, from magazines and newspapers." Today The Internet has a clear impact on consumer choice of sources of objective information, ways to find and purchase a wide range of goods and services, as well as sharing real experiences with other users before and after purchase. Unfortunately, consumer confidence is easy to lose. He is skeptical of traditional advertising practices and traditional marketing. Remember how many base of information we see on the news – and you understand the reason very suspicious of our potential customers.

And then it comes to the aid of word of mouth. As consumers, we can not believe your rollers or other types of advertising that you are practicing, but we believe what they say about your products and services of other people. According to a recent global online survey of consumer Nielsen, 90% of those surveyed 25,000 Internet users believe the recommendations of their friends, and not less than 70% say they trust the reviews of anonymous users on the Web.

Tags: advertising