Archive for September, 2011

Printing Design

A designer in the printing complains and says that the layout in order to bring longer and more expensive than the mark up again. However, such problems do not only rarely print publishers. In fact, even professionals, thoroughly know the whole publishing process, like drawing on the mat for a mouse, are not immune from a shortage of fonts. There should be small, so to speak, digression. The consequence of such problems is creation of two sets of fonts: Type1 – for printing and TrueType (for office systems).

From the perspective of a simple user is no difference between them we find: select the text you selected in the list of font name sent a document to the printer and ready. But here's the processes occurring between the printer and word processor, in each case differ dramatically, so often in print printing text in TrueType, will not work at all. And even cross-platform PDF-file will not help here: TrueType fonts just porushat the entire document. It would seem that there is no problem, such as sufficient to establish the Type1, and you can safely do layout. But the problem is that these products have been developed for publishers and printers, so their sets are very expensive. and what do those small businesses or simply to private entrepreneurs, who can not afford to pay big money for a layout, and print leaflet passion as necessary? What do newcomers tipografnom fact, who studied the function 'Create Booklet' in Microsoft Word, but have no ability or desire to delve into the intricacies of pre-press? Fairly good option is to use a universal virtual printer. It allows you to finally combine the two into one reality. All very easy – you just 'print' to impose a booklet on the virtual printer and the result is file that appears exactly your registration. Even the PDF-file, thus obtained, 'understands' fonts TrueType – a document is placed in a raster image, and parameters can be chosen so that the print quality does not different from that obtained in the traditional way. No matter what hidden features you missed the pre-press – your brochure will always look the way you want.

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Monday, September 26th, 2011 News Comments Off on Printing Design

The Press

Of course, sales were more expensive yachts costing several hundred thousand euros. But the main thing for us – in the presence of options available. That in result? Opening a new web project – this is an ordinary event (the sites are opened every day). Seizing the opportunity to buy a yacht for a large number of people – this is news, comparable to the fall in prices of foreign cars is less than 10 thousand dollars. Compose press releases In the end it was decided to create two press releases. The first – more news, he "retired" at the popular service with the expectation that his "borrow" other sites like social networks, blogs, small news feeds etc. The second – more than the press-release (there are more mentions a company, and the structure is closer to the standard model: the first paragraph with the answers Mr, and the questions What, Where, When, Who, second paragraph – the description of the event, the third – as if background), we have placed on the websites of press releases available in our database. I will not reveal all the secrets, except to say that one of the sites in the database is a service.

The first press release yacht – not a luxury As once cars Yachts are available not only for the rich, but simply providing people. And although the possession of the yacht is still considered a sign of security, more and more Russians are convinced: they are able to fill up an elite cohort yachtsmen. The significant growth of interest in yachting in Russia has caused the emergence of a set of specialized Internet services for the sale of boats and yachts.


Sunday, September 18th, 2011 News Comments Off on The Press