Archive for August, 2012

Manfredi Ricca

In Brazil the industries still are engatinhando when the subject is support. Valley to also remember that in the country it does not have a law that compels the companies to be sustainable. In the textile industry, for example, already a bigger concern in relation to the products starts that go being used thus adding a value to the product. In last the two years, according to data of the consultoria Bain & Company, the luxury market more than suffered to retraction from 10% – an account of almost 25 billion dollar. The expectation of the analysts is that the sales alone return to the levels of 2008 in 2012.

In accordance with the site Vestibule Examination, the sociologist Joo Werner Grando says that so that if can face this crisis the luxury marks had found in the green marketing a form that the consumers if felt guilty little when spending one definitive amount to buy a dress. Manfredi Ricca, director of the consultoria Interbrand in Milan affirms: ' ' The new ambient conscience became new ' pretinho bsico' of the sector of luxo' '. It still says that he enters the young, this appeals is still more efficient. A research made for the consultoria Luxury Institute of New York with more than 1000 people between 18 and 25 years of age showed that almost 60% of them search information on support before deciding the purchase of a luxury item – before 40% of the average of the Americans. The industry of the fashion supplies the economy of the country, thus representing an important factor of market product, of development of capital and economic support, and its communication will have a determinative performance for this guarantee of participation in sales. The next chapter argues the relevance of if communicating, the communication tools, its importance and notoriety for the spreading, promotion and launching of a new product or mark.


Thursday, August 16th, 2012 News Comments Off on Manfredi Ricca

English Philosopher

Maquiavel defended a unitary State, an established absolute State in the centered power and the terror, therefore ' ' The men have little escrpulo to offend that he becomes to love of what who if makes temer' '. Maquiavel led in consideration nature human being and the reality accomplishes, saying that we must study the things as they are and must observe what if she can and it is necessary to make, what it would not be certain to make, therefore who to want to be good between the bad ones, is ruined. (Relation between politics and moral). CONCEPTION OF STATE IN THOMAS HOBBES (1588-1679) English Philosopher the theory of Estado and Hobbes: – when the men live in natural state, as animal, them if ones against the others for the desire of being able, wealth and properties plays. It is the impulse to the bourgeois private property that if develops in England, where appears the conception of that the man is the wolf of the proper man (homo homini lupus). Therefore, according to Hobbes, a CONTRACT to constitute the State is necessary that hinders unchaining of the egoism and the mutual destruction.

' ' contrato' ' praised for Hobbes it creates an absolute State, of mercantile nature, destined to assure the bourgeois social relations and a more comfortable life. Hobbes defended one ' ' pact social' ' to allow the life in society, as form to surpass the human egoism; this, the pact, had to be imposed for the force, an absolute State that the power concentrated all. The relations between the people are mercantile relations and if they give through contracts of purchase and sales, transference of properties, etc. Of this form, launches the bases of the modern theory of the state, describing the sprouting of the liberal State, the formation of the market and the inaqualities that produce (the competition and the competition are factors of concentration of wealth and social exclusion).


Sunday, August 5th, 2012 News Comments Off on English Philosopher


Then, I thought: they had stolen. skies! now, as I will take mine> did not count on this unexpected. I bound my husband to search to come, telling me to it the occurrence. It came, only that he forgot my lesser son in house. I do not know what it is worse, to have the stolen car, or the imprisoned husband for abandonment of incapable! Then, I said to it, go with the Mrio for house, catch the Marquinhos and come back to catch pra me, therefore in the car of my husband nothing did not fit more! As it was delaying pra to return, I decided to go to the same foot, therefore it liveed relatively next to the market.

I was surprised by one trombadinha, that it demanded that it of this my clock and my pair of tennis. Logical that I did not react, and I delivered what it wanted. As between the place where I was and my residence, it had a hospital, which I could use for to take closets, but it was in go, they had not believed me, and still they had left to escape that I seemed a woman who has times behind enters in the hospital and stole a child of the maternity, I can? To the look for the deep ones of the hospital I could see my husband in apuros with the children. I did not think two times: I went off inside running. From there pra ahead was that running! I behind my marry, the watchmen behind me, and my feet running more than what I never could imagine that they could. In one it has slid of the guards, I stopped to breathe, and I thought: how it lacks makes me my slippers of fingers! There it had if them at that moment, never would pass for such constaint. Finally I obtained to esquivar me> canvas shoe, but the most legal of this everything was that I could understand that it is of simplicity that we need. I did not advance to have a pair of fine shoes at the moments where I needed the slippers.

They have its established paper. They are singelos,> but when necessary they fulfill its task: they protect in them of the attrition of the ground, serve as isolating thermal, they prevent hurt and calluses in the foot I took this pra my daily life. How many times we disdain the simple ones in search of the showy one, of the fancy one? How many times we forget to give attention for the small essential things and demasiadamente we demasiadamente worry in them about great things that do not serve in them? I understood that little it can very be, and very normally is dismissable. Today I try to give more value to each moment, thing or person. After all, I do not know until when I go to use my slippers of fingers (…).


Saturday, August 4th, 2012 News Comments Off on THE SLIPPER OF FINGERS