marketing

Richard Branson Market

Many managers today focus on brand-stretching. It is one thing to want, and quite another – to implement the plan. Thus the main task facing the head – correctly identify the target audience. Sociologist Irina Denisov suggests ways of selecting, providing examples of successful attempts to move beyond their market products, and recalling the experience of losers. Of course, marketers have convinced consumers that purchase they make on the basis of "Branded" product. But in trying to further advance product by going beyond the market, not every brand is included in the accompanying product proves popular.

History has repeated instances of the failed experiments of brand stretching: this issue of unclaimed beverage Virgin Cola and Virgin Vodka quite successful entrepreneur Richard Branson, and attempt to make the ketchup bottle from the popular McDonalds, and many others experiments, which were based on "unique selling proposition." Until, finally, a new rule of brand stretching – moving beyond the market based on life values. But how to define these values, more precisely – lifetime value of your brand to a potential buyer? One of the reliable options – poll. This is the way to determine the target audience a brand-stretching chose the world-famous engineering firm JCB. Founded in 1945, JCB is still continuing to produce agricultural structures and equipment – tractors, excavators, bulldozers, cranes, etc. JCB has several headquarters in England and is one of the most respected companies in Europe to their profile by selling their wares in 150 countries. This is a truly global brand.

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Saturday, March 16th, 2019 News Comments Off on Richard Branson Market

Demography

The second leaf contained a large and handsome list of topics covered in the magazine, but who reads these lists? A third – an invoice for payment, of course! We now turn to 'Network resources'. I decided to penetrate the heart of the matter and to reinforce his desire to write a new journal … Home is full of enticing headline "The minimum cost for maximum attention ',' Staff, the buyer and sale under the control of 'very pleased' Demography and demogogiya '… I thought perhaps a new term DM – demogogiya, open – not just a grammatical error in the article. So I walked, went to headline … Everywhere one and the same principle. Any article (or rather promotional excerpt from the article) is composed of three or four paragraphs: the first – a description of your dream on the subject under discussion, for example, take the 'minimum cost for maximum attention', it will be a 'media on its own broadcast your announcement.

Internet edition reprint your articles from magazines and newspapers. How to achieve that interest the media and the public? What this should be a PR-campaign? '. Second or third paragraph, the phrase always starts' The answers to these questions and more can be found …', you know, in the pages of 'marketing pro'. And the last paragraph is always the same … I even bring it here, 'Article … you'll find in th ..- room "Marketing PRO. In order to have each month to receive the actual information you need for your career.

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Tuesday, November 7th, 2017 News Comments Off on Demography

Mobile Stands: The Optimal Solution For Exhibitions And Presentations

To obtain points of sale, exhibitions and presentations, advertising campaigns, election campaigns, seminars and so on. traditionally used by mobile booths – a universal set of snap-together presentation structures, light, functional, comfortable, easy to assemble. Mobile stands are an indispensable element of marketing, they are used as a means of visual communication to draw attention to the advertised product, to provide information about him, to acquaint with its suppliers. These mobile stands are called because they are easily transported (usually they are equipped with special bags) and can be assembled in seconds. The basis of the design of mobile stand is lightweight metal frame to which one way or another graphic panels are attached to the information image. Booths may be added fitted with lights, pockets for literature, shelves, Brochure Holder. Traditionally there are three types of mobile stands.

The first group includes stands Fold Up This lightweight presentation structures consisting of a frame (Metal or plastic rod, mounted on a sustainable basis), which spanned a poster (as a carrier of an image can be used laminated paper, banner, cloth). Banner stands can be used in any confined space, they are often used as a demonstration of support. Standard sizes are 90 poster 217sm, although the standard height and width may vary Depending on the frame. There are also two-sided boards, where banners are hung to the frame on both sides. Banner stands are characterized by a high degree of stability and reliability. The assembly of stands – 1-2 minutes, they weigh about 4 kg.

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Thursday, September 29th, 2016 News Comments Off on Mobile Stands: The Optimal Solution For Exhibitions And Presentations

Spanish SMEs

Leo these days one news that it gives me genuine chills in what to the management of the marketing and taking decisions referred to. According to a study that analyzes the behavior of 1,800 small and medium-sized enterprises, about 70% of advertising investment decisions do not evaluate the return on investment of past exercises. For those who are stuck in the world of advertising and online marketing are really outrageous this data type. And is that in an environment like the internet, in which virtually everything is measurable, it is unthinkable to not base your decisions or at least much of the same in good analysis. In this sense the online marketing agency should make an effort to transmit what measurable benefit, of do not spend money in anything that does not generate it and invest it in what generates it. To do this, we must add that some companies do not just identify niche market and leverage as the channel internet, so report highlighted that 79% of small and medium-sized enterprises does not possess a strategy based on the Digital businesses online through which plan their investments, highlighting the confusion that exists about the potential of online advertising. However, we can see how designers market is very atomized, if I put in Google web design Galicia, since it is my community, I see that appear more than 432,000 results according to Google, however get me the feeling that are in the web design and that the Galician SMEs and the Spanish in general you much to advance the development and generation of value through their online channel. Another of the major problems of these small and medium-sized enterprises is also that they were not sure where to go for the strategic advice of their actions and digital marketing campaigns, which indicates that there is a high level of confusion for them in the market.

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Saturday, March 2nd, 2013 News Comments Off on Spanish SMEs

Loyalty Program

While some companies struggle with the cost scaling down of the loyalty program customers, other such programs are adopting in order to retain customers. So what is a loyalty program – "crisis management" tool or extra ballast? In the Russian realities loyalty programs are regularly reduced to "bribe" customers discounts or bonuses. If you build it so the relationship with our clients, we can at best achieve one-time increase in sales, but not brand loyalty or preference for sustainable products or services a particular company. "With proper construction of loyalty programs may be worthy of crisis management tool and the impact on sales, ie the profitability of the company, – the project manager LifeStyleMarketing.ru, NCT Group, Sergei Belyaev. – As an example of a "crisis" of the functions of loyalty programs may be called, first, reducing customer churn, and secondly, to attract new customers, and most importantly – to attract high-income groups, and thirdly, the reduction of costs of advertising and marketing research, and fourthly, encouraging Activity loyal customers.

" Loyalty programs can also perform ad hoc tasks, for example, or reallocate the flow of customers to screen out low-profit group of clients, freeing time and resources for more profitable audiences. According to General Director of "value-management business," Constantine Harskogo, the main challenge for loyalty programs is actually one – the formation of the sum of the reasons why following the purchase the customer must make a specific company. The task of the second plan – to make sure that the client voluntarily took upon himself the mission of "advertising agent" of the company and even her "lawyer." Price Loyalty According to Sergei Belyaev (LifeStyleMarketing.ru, NCT Group), in any loyalty program, there are two items of expenditure: the development and launch of the project, as well as to encourage customers – and only one source of income – a profitable change in consumer behavior.

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Friday, November 4th, 2011 News Comments Off on Loyalty Program

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