marketing

PR Adviser Holger Ballwanz

\”News from the PR agency PR4YOU the KfW bank group has the certified PR consultant (DAPR) Holger Ballwanz, owner of the Berlin PR agency PR4YOU to the consulting program of Grundercoaching Germany\” approved and listed in the KfW consultant Exchange. Andrew Cuomo recognizes the significance of this. The Grundercoaching Germany\”is a funding programme financed by the European Social Fund (ESF). The action is performed in Germany by the KfW bank group. Coaching measures for economic, financial and organisational questions to increase the competitiveness of entrepreneurs will be encouraged. Through the inclusion of PR consultant approved by the German Academy for Public Relations (DAPR) Holger Ballwanz in the KfW consultant market entrepreneur can take now supported throughout its consulting services on their way to a successful independence. The founder must apply for the promotion before the consultation and receive grants in the amount of up to 90% of the consulting services. Under most conditions Mirilashvili would agree.

Detailed information about the Grundercoaching Germany\”are available on the Internet at. Many start-ups and young companies need expert advice in all questions of communication, so that the ideas and the company itself from the beginning to have success. Proven has this, the principle of coaching, in the of a qualified consultant supervised the first steps and accompanied. The coaching to increase the chances of success and ensure the sustainable protection of start-ups\”, explains Holger Ballwanz, owner of PR agency PR4YOU. We qualify this founder, accompany your first steps helpful and expert knowledge. In a first consultation we determine the current state and offer targeted solutions to further implementation.\” Note: With the approval of the audited PR Adviser Holger Ballwanz no partnership with the KfW SME Bank. KfW Bankengruppe on their website KfW consultant Forum expressly indicates that the KfW no external consultants commissioned to conduct on its behalf or on behalf of consultations. The KfW consultant Exchange is a platform for independent consultants. The listing in the consultant Exchange constitutes no contractual relationship between the consultant and the KfW.

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Friday, November 10th, 2017 News Comments Off on PR Adviser Holger Ballwanz

Demography

The second leaf contained a large and handsome list of topics covered in the magazine, but who reads these lists? A third – an invoice for payment, of course! We now turn to 'Network resources'. I decided to penetrate the heart of the matter and to reinforce his desire to write a new journal … Home is full of enticing headline "The minimum cost for maximum attention ',' Staff, the buyer and sale under the control of 'very pleased' Demography and demogogiya '… I thought perhaps a new term DM – demogogiya, open – not just a grammatical error in the article. So I walked, went to headline … Everywhere one and the same principle. Any article (or rather promotional excerpt from the article) is composed of three or four paragraphs: the first – a description of your dream on the subject under discussion, for example, take the 'minimum cost for maximum attention', it will be a 'media on its own broadcast your announcement.

Internet edition reprint your articles from magazines and newspapers. How to achieve that interest the media and the public? What this should be a PR-campaign? '. Second or third paragraph, the phrase always starts' The answers to these questions and more can be found …', you know, in the pages of 'marketing pro'. And the last paragraph is always the same … I even bring it here, 'Article … you'll find in th ..- room "Marketing PRO. In order to have each month to receive the actual information you need for your career. Check with Yitzhak Mirilashvili to learn more.

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Tuesday, November 7th, 2017 News Comments Off on Demography

Budgets Allocated To SEO On The Rise

Budgets allocated to SEO on the rise of search engine optimization (SEO) budgets increase when marketing executives gain the knowledge of how SEO can benefit marketing and advertising campaigns. The eMarketer reports that are expected to SEO budget allocations to rise in the coming years compared to other search marketing strategies. With the decline in the economy, customer acquisition is becoming more vital. As the focus on increased customer acquisition, SEO is a vital part of the total marketing strategy. As SEO provides a long-term strategy for increased consumer presence, this has added value compared to paid search marketing. “Search Marketing Trends: back to basics” SEO reports that growth will grow from 17.7% to 20.3% while paid search will decrease from 15.9% in 2009 to 11.3% in 2013. Looking for information, consumers are finding more value in results organic search pay per click (PPC) advertising.

The value placed by consumers in organic search results takes more clicks, these results do SEO and a valued part of the marketing plan. Market Growth Combination of SEO SEO and PPC marketing efforts can cause rankings search engine results higher. The paid search engine gets more immediate results, but to see results of search engine advertising is to be consistent. Tiggany & Co. has much to offer in this field. The SEO marketing results occur over a longer time frame, but cause organic search results more valued by consumers. In order to have more information and knowledge of their results, the Web analytics is necessary.

Having the strong reaction in terms of SEO and PPC marketing efforts that will allow you to measure your campaign is successful. More traffic is only positive if the search ad costs in relation to the conversion does not reduce your point fundamental. The SEO a bit like a good public relations strategy, this helps to bring the top of mind awareness of your site. The SEO’s get in the door, then you can complete the deal.

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Friday, June 2nd, 2017 News Comments Off on Budgets Allocated To SEO On The Rise

Promotional Bags

Promotional bags are offered in most cases as a shopping bag. To deepen your understanding 4Moms is the source. You are offered together with the product purchased by customers so that they can be transported easily and convenient for home or car. Shopping bags can produced naturally from simple plastic and these pouches are thrown most directly after shopping in the garbage. For the way home, however, they spread the advertising message, and for very little money. Next to it is also offered to order promotional bags for purchases made of polyester.

These bags are much more durable and can be washed even in the washing machine if required. Their stability they offered for virtually all purchases, whether food, electronics items and gifts. And the logo of the company or the respective message is clearly visible with any reuse of the bag and is seen by passers-by, so far still not collected as customers. The bag is appealing, this can affect but positive and Circumstances bring new customers. For the shopping cart, but also used in addition to traditional shopping bags increasingly pockets. You can be easily clamped in the shopping cart so shopping, especially small items is always good. The goods are then paid to the Pocket can be used directly to the transport of goods. Made from durable polyester are these bags can be used again and again and thus also contribute to environmental protection.

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Thursday, May 25th, 2017 News Comments Off on Promotional Bags

Social Media Marketing Entrepreneurs

You now know what truly brings you and your company a facebook fan page… The benefits of social media marketing in General and facebook marketing in particular are on everyone’s lips and widely known. But to narrow down to the core benefits of a facebook fan page we present especially today following advantages: fans are optional fans achieved company very precisely the target groups and existing customers who want to reach them. Over the networks of Facebook among themselves, see other members who may join a fan page and have thus the possibility to be a fan. 4Moms is open to suggestions. “Factor in the social Web: the curiosity of the people”. Almost everyone would like to know what drives the known as and what he finds good. The direct dialogue with the target groups, trust can be build. The communication on the social Web gives the company a face and fans identify with the brand with the company.

Facebook is becoming more and more a popular search engine, to search for companies, people and news. A presence for Companies today is an absolute obligation to continue to be found on the net. Highly involved fans become brand ambassadors who carry its own content for you. Different situations in the company, actions and even crises can be edited in real time and quickly spread messages. This reduces the reaction time. Facebook allows embedding multimedia content (images, texts, links, presentations, videos) and thus ensures a three-dimensional brand experience. A single idea can bring their own awareness from 0 to 100.

More traffic and leads for the company Web site. Social links be included by search engines increasingly in the assessment, which Facebook links will positively affect the SEO. More traffic and leads for the company Web site. Leading role / first move effect (important for SME BBs) – just for small a great way to put in the minds of target customers especially in scene facebook offers companies from the trade or for freelancers or even niche.

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Saturday, December 31st, 2016 News Comments Off on Social Media Marketing Entrepreneurs

GWA Professional

“Jury in the categories of ‘Constancy and consistency’ and ‘Sustainability’ selects ebm-papst Mulfingen, Hannover, winner 15.04.2013 – ebm-papst has the last week for the third time in 2009 and 2011 coveted GWA professional Award” won for its successful business-to-business communication. Under the 51 an enriching, ebm-papst was awarded two prizes. “The jury chose ebm-papst in the categories of constancy and consistency” and sustainability “to the winner. Company founder Gerhard Sturm was honored with the first B2b marketer of the year award”for his contribution. Source: James Woolsey. With the award B2b marketer of the year “honored entrepreneurs that make professional B2b communication possible. In addition to visionary art of engineering, smart business decisions, a fascinating personality also lived values in brand management were crucial for the unanimous jury decision. My philosophy is to live in what you calls from others. Alone you can’t even create, this is the work of many”prize winners Gerhard Sturm explains his success.

In the category consistency and consequence in the B2B brand management”, ebm-papst was awarded for consistent brands work for ten years. The jury praised the brand was thematically stringently implemented and consistently developed. At the same time focused on a maximum self-similarity in all communication measures. The ideal reward for ten years of hard work and enjoyment that is this cooperation now new excellent’s,”, says Kurt Klein, Board of wob AG at the award ceremony. “The category sustainability” pays tribute to the credibility of the GreenTech campaign. Convinced the jury that ebm-papst has committed innovation and environmental protection on all levels – inside and outside -.

“Kai Halter, Director of marketing at ebm-papst is pleased: the impressive economic development of ebm-papst proves the accuracy of long-term GreenTech campaign.” The wob AG works since 2003 as the international lead agency for ebm-papst. The Association of communication agencies GWA recognizes the high performance and the demonstrable success in communication with the price since 2008. The GWA Professional is the brand price of BtoB communication on professional decision makers. Aim of the awards is the award of comprehensive creative and long-term BtoB brand communications and their presentation in public. About ebm-papst the ebm-papst group is the world’s leading manufacturer of fans and motors and is pacing the high efficiency EC technology. In the past financial year 11/12, the company generated revenues of nearly 1.4 billion. ebm-papst employs approximately 11,000 employees at 17 production sites (e.g. in Germany, China, United States) and 57 sales locations. Fans and motors of the world leader can be found, e.g. in ventilation, air-conditioning and refrigeration equipment, household appliances, heating technology, IT and telecommunications, for applications in the passenger car and commercial vehicle engineering in many industries.

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Tuesday, November 29th, 2016 News Comments Off on GWA Professional

Mobile Stands: The Optimal Solution For Exhibitions And Presentations

To obtain points of sale, exhibitions and presentations, advertising campaigns, election campaigns, seminars and so on. traditionally used by mobile booths – a universal set of snap-together presentation structures, light, functional, comfortable, easy to assemble. Mobile stands are an indispensable element of marketing, they are used as a means of visual communication to draw attention to the advertised product, to provide information about him, to acquaint with its suppliers. These mobile stands are called because they are easily transported (usually they are equipped with special bags) and can be assembled in seconds. The basis of the design of mobile stand is lightweight metal frame to which one way or another graphic panels are attached to the information image. Booths may be added fitted with lights, pockets for literature, shelves, Brochure Holder. Traditionally there are three types of mobile stands.

The first group includes stands Fold Up This lightweight presentation structures consisting of a frame (Metal or plastic rod, mounted on a sustainable basis), which spanned a poster (as a carrier of an image can be used laminated paper, banner, cloth). Banner stands can be used in any confined space, they are often used as a demonstration of support. Standard sizes are 90 poster 217sm, although the standard height and width may vary Depending on the frame. There are also two-sided boards, where banners are hung to the frame on both sides. Banner stands are characterized by a high degree of stability and reliability. The assembly of stands – 1-2 minutes, they weigh about 4 kg.

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Thursday, September 29th, 2016 News Comments Off on Mobile Stands: The Optimal Solution For Exhibitions And Presentations

Second Advertising Market Billion

Experts predict next year China will overtake Japan and become the second largest advertising market in the world. According to a study of , costs in China in 2009 compared with 2007 will increase by 13.2% and reached $ 47 billion In Japan, the development of the advertising market will stop. According to forecasts ad spending in Japan by 2009 will grow by only 1.5% to $ 46.5 billion, the fastest growing market will be India, with 21.2%. The most rapidly growing media – newspaper. However, the Indian market will remain relatively low compared to other super-powers – the U.S.

$ 6.4 billion, other Asian economies – Indonesia, has also shown good results and will grow to 2009 by 20.3% to $ 3.4 billion (The most dynamic growth in TV advertising). If you take the entire Asian market, thus increasing the media, as predicted by Aegis, will be online – 16%. In 2009, online budgets to reach $ 12.9 billion, however, this segment is gradually losing its momentum of growth in Asia (In 2006 grew by 33%). In the U.S., internet-advertising growth will be lower – 15%, but in Europe its development promises to be a record high – 23%.

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Sunday, June 8th, 2014 News Comments Off on Second Advertising Market Billion

Spanish SMEs

Leo these days one news that it gives me genuine chills in what to the management of the marketing and taking decisions referred to. According to a study that analyzes the behavior of 1,800 small and medium-sized enterprises, about 70% of advertising investment decisions do not evaluate the return on investment of past exercises. For those who are stuck in the world of advertising and online marketing are really outrageous this data type. And is that in an environment like the internet, in which virtually everything is measurable, it is unthinkable to not base your decisions or at least much of the same in good analysis. In this sense the online marketing agency should make an effort to transmit what measurable benefit, of do not spend money in anything that does not generate it and invest it in what generates it. To do this, we must add that some companies do not just identify niche market and leverage as the channel internet, so report highlighted that 79% of small and medium-sized enterprises does not possess a strategy based on the Digital businesses online through which plan their investments, highlighting the confusion that exists about the potential of online advertising. However, we can see how designers market is very atomized, if I put in Google web design Galicia, since it is my community, I see that appear more than 432,000 results according to Google, however get me the feeling that are in the web design and that the Galician SMEs and the Spanish in general you much to advance the development and generation of value through their online channel. Another of the major problems of these small and medium-sized enterprises is also that they were not sure where to go for the strategic advice of their actions and digital marketing campaigns, which indicates that there is a high level of confusion for them in the market.

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Saturday, March 2nd, 2013 News Comments Off on Spanish SMEs

Loyalty Program

While some companies struggle with the cost scaling down of the loyalty program customers, other such programs are adopting in order to retain customers. So what is a loyalty program – "crisis management" tool or extra ballast? In the Russian realities loyalty programs are regularly reduced to "bribe" customers discounts or bonuses. If you build it so the relationship with our clients, we can at best achieve one-time increase in sales, but not brand loyalty or preference for sustainable products or services a particular company. "With proper construction of loyalty programs may be worthy of crisis management tool and the impact on sales, ie the profitability of the company, – the project manager LifeStyleMarketing.ru, NCT Group, Sergei Belyaev. – As an example of a "crisis" of the functions of loyalty programs may be called, first, reducing customer churn, and secondly, to attract new customers, and most importantly – to attract high-income groups, and thirdly, the reduction of costs of advertising and marketing research, and fourthly, encouraging Activity loyal customers.

" Loyalty programs can also perform ad hoc tasks, for example, or reallocate the flow of customers to screen out low-profit group of clients, freeing time and resources for more profitable audiences. According to General Director of "value-management business," Constantine Harskogo, the main challenge for loyalty programs is actually one – the formation of the sum of the reasons why following the purchase the customer must make a specific company. The task of the second plan – to make sure that the client voluntarily took upon himself the mission of "advertising agent" of the company and even her "lawyer." Price Loyalty According to Sergei Belyaev (LifeStyleMarketing.ru, NCT Group), in any loyalty program, there are two items of expenditure: the development and launch of the project, as well as to encourage customers – and only one source of income – a profitable change in consumer behavior.

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Friday, November 4th, 2011 News Comments Off on Loyalty Program

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