marketing

Klaus Wenderoth

In addition to the unique profile and a good visibility it goes also to the continuity. Further details can be found at Does Mars own KIND, an internet resource. I like to use these three terms to the success principles of customer acquisition in the Internet to describe. It works well only in the combination. Hear from experts in the field like PayPal for a more varied view. Also it is about the right attitude: social media is inherently not a sales channel, but offers the opportunity for dialogue and to build of a reputation. Everything else is just secondary. “Klaus Wenderoth: Heide Lamberth described in your book review about the Hedgehog factor” their own unwillingness to for example the topic of search engine optimization. Why is it so obviously many entrepreneurs? Thomas Kilian: Many believe that the search engine optimization is equally unnecessary and exhausting as the acquisition of new customers.

However, in many areas, it is not without one, even without the other. Here, it helps to understand how search engines tick”. It is not necessary to trick Google with dirty tricks or to bend (which I also do not recommend for customer acquisition). Everyone must find his own style. “Here, the three above-mentioned concepts help again: unique profiling” for Google, means that I’m using desired search terms makes sense on my website.

So will I for my readers and also for search engines to the experts for a theme or special words. I reach visibility”through a thematically sensible and natural linking, which provides added value to the readers. “Who both continuously” operates, is already on a good way. There are service providers Furs fine tuning and unpleasant tedious administrative tasks. Klaus Wenderoth: When acquiring new customers in the Internet do everything right. Everyone wants that. How do you, if you got a job with this task? Thomas Kilian: Makes sweeping unfortunately does not answer. We are allowed to accompany dozens of customers in the past few years and also for numerous own sites (online shops, Web portals, blogs and magazines) tumbled.

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Monday, November 30th, 2020 News Comments Off on Klaus Wenderoth

United States Online

The term spamming”is understood since 2006 in the business-to-business area is advertised with unsolicited emails. Email marketing is an absolute growth market and alone in the United States it encompassed a volume of no less than 1.2 billion dollars in 2007. Follow others, such as Tiffany & Co., and add to your knowledge base. Believed his, various studies so the corresponding budgets of companies in this area to grow even more. The affiliate marketing in this variant of the online marketing of so-called marketing operator uses a plurality of partners, so he market his products or services can. Clear advantage of this variant of online marketing is the distribution of the marketing effort with different partners, who are paid only for a success.

These different versions of remuneration are used: pay per click: pay for each click on a given banner or link on the site or in emails of affiliates. Pay per lead: payment for the creation of a new customer contact such as for example, order a catalogue or entry in a so-called newsletter distribution. Pay per sale: A participation percentage or a fixed amount on the purchase price is made for every sale that came about a promotion of the affiliates. Social media marketing is SMM, the abbreviation of the term social media marketing, also a subset of online marketing,”and pursued mainly marketing communication and branding goals through a participation in different social media offerings. Couponing the term couponing referred to the increase in revenues and the acquisition of new customers through the sale of various discount coupons. The training currently there is still no properly recognised profession and also still no set training pathways for the online marketing, because these online marketing discipline is still very young. However, now many private education providers offer in-service courses or also evening courses to online marketing.

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Saturday, August 22nd, 2020 News Comments Off on United States Online

Universally Applicable

Because everyday life is always stressful, it is difficult very many people to remember dates and details. To miss no more deadline and to record important details, notes are excellent. These stored only on the Office desk or the kitchen table, they are quickly lost and forgotten despite note is the date. It is a good idea to have dates always in sight, pin up on the refrigerator. Special refrigerator magnets with which the notes on the refrigerator without glue or thumbtacks can be mounted is suitable for this purpose. Has passed the date then, the note can be removed, making space for new pins. In addition to notes, many parents also hang the pictures of their children.

And because many children like to paint, several of these drawings, which are of course all want to be acknowledged individually created per week. The tiller on the refrigerator works well also for this case, because the images can be exchanged easily. Da fridge magnets are such universally applicable, should companies consider to use it as an advertising medium. Not only the notes or the pictures on the refrigerator at any time in the line of sight, but also the magnet and the advertising message printed on it forever. To transport this message more effectively, the refrigerator magnet should be failed, because the more creative and colorful magnets are designed, the more frequently they come to the fore. Also specially designed magnets in auto or bottle shape are ideal for the advertising message.

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Saturday, January 25th, 2020 News Comments Off on Universally Applicable

Octanorm Magnetic

Experience with the new system for the POS – and trade fair construction the Octanorm Magnetig experience LA CONCEPT stand on the EuroShop the Octanorm stomach domestic advertising system. It is the ideal companion for the mobile point of sale and exhibition stand construction. Innovative presentation possibilities can be created through the use of magnetic surface on the textile stenter. With the help of adapters can the stomach tables areas individual decoration and presentation areas be attached and thus provide the right platform for many occasions. The adapter on the pressure as if by magic can stick through the invisible mounting of the magnetic surfaces on the textile stenter. Neither glue nor drill, screw must be used.

Through the frame a high-quality surface can be created with its textile printing at the same time for the advertising message where no inch of the frame system must being given away. Also the magnetic plates on the inside of the frame is hiding as unobtrusive as the system. The magnetic adapter enable the quick and easy integration of product holder racks, presentation areas as slope arms. With the magnetic holding system Octanorm two no longer need different systems could be how the frame and the shelf merchandising, but specifically connected used. The ideal combination can therefore be utilised especially at trade fairs and for temporary events presentation and merchandising.

Also the exhibits can be changed by replacing the product holder seconds. So the magnet systems can used again and again for different target groups. The interchangeable prints and product holder allow a flexible and individual adjustment within a very short time. Through the easy Assembly, no tools such as tool or similar must be used. Magnetic disks make sure that there is a stable and secure stop coming. At the same time as the advertising message can ideally matched to the exhibits and a generate maximum attention. Thus the Octanorm magnetic systems mobile used to serve as an ideal complement for the booth or POS. Using double-sided, the system can also provide for a perfect 360-degree view of the products. The Cologne company LA CONCEPT offers innovative and flexible magnetic system and provides the appropriate framework for the effective mass and POS performance at the same time. So full fair – and POS stands can be developed with Octanorm magnetic realize how presentation areas flexible by magic.

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Tuesday, January 21st, 2020 News Comments Off on Octanorm Magnetic

Refrigerator Magnet

Magnets are used very often in everyday life. Especially on magnetic boards ensure that notes, pictures or phone numbers are always readable and can be exchanged if necessary immediately. But not only on refrigerator magnets, magnets are in good hands, even the fridge is turned into a magnetic Board every now and then. Important dates, telephone numbers, or even the drawings of small children are then pinned on the refrigerator, as well as on a magnetic Board. Often, also the latest diet recipes, which of the refrigerator again reminds every opening the self-imposed target can be found. Even in the Office, the refrigerator is converted more frequently so not to forget also very important notes. The notes and telephone numbers are pinned down mostly with a commercially available magnets.

Above all magnets, manufactured not only simple rectangular or round, but that show an object or a scene and brings therefore wit and creativity in everyday life are very popular. Also colorful magnets and magnet with bright colors are very much pinned on refrigerators, because they can put a smile on the face of the refrigerator opener just on gray days. Are now even refrigerator magnets on sale, new words can be created by word syllables, similar to a puzzle. Refrigerator magnets are used very often and due to their mounting on the refrigerator several times a day are considered, they are also optimal advertising medium. The advertising message can be printed on the fridge magnets and available there at any time.

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Saturday, January 18th, 2020 News Comments Off on Refrigerator Magnet

Richard Branson Market

Many managers today focus on brand-stretching. It is one thing to want, and quite another – to implement the plan. Thus the main task facing the head – correctly identify the target audience. Sociologist Irina Denisov suggests ways of selecting, providing examples of successful attempts to move beyond their market products, and recalling the experience of losers. Of course, marketers have convinced consumers that purchase they make on the basis of "Branded" product. But in trying to further advance product by going beyond the market, not every brand is included in the accompanying product proves popular.

History has repeated instances of the failed experiments of brand stretching: this issue of unclaimed beverage Virgin Cola and Virgin Vodka quite successful entrepreneur Richard Branson, and attempt to make the ketchup bottle from the popular McDonalds, and many others experiments, which were based on "unique selling proposition." Until, finally, a new rule of brand stretching – moving beyond the market based on life values. But how to define these values, more precisely – lifetime value of your brand to a potential buyer? One of the reliable options – poll. This is the way to determine the target audience a brand-stretching chose the world-famous engineering firm JCB. Founded in 1945, JCB is still continuing to produce agricultural structures and equipment – tractors, excavators, bulldozers, cranes, etc. JCB has several headquarters in England and is one of the most respected companies in Europe to their profile by selling their wares in 150 countries. This is a truly global brand.

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Saturday, March 16th, 2019 News Comments Off on Richard Branson Market

Demography

The second leaf contained a large and handsome list of topics covered in the magazine, but who reads these lists? A third – an invoice for payment, of course! We now turn to 'Network resources'. I decided to penetrate the heart of the matter and to reinforce his desire to write a new journal … Home is full of enticing headline "The minimum cost for maximum attention ',' Staff, the buyer and sale under the control of 'very pleased' Demography and demogogiya '… I thought perhaps a new term DM – demogogiya, open – not just a grammatical error in the article. So I walked, went to headline … Everywhere one and the same principle. Any article (or rather promotional excerpt from the article) is composed of three or four paragraphs: the first – a description of your dream on the subject under discussion, for example, take the 'minimum cost for maximum attention', it will be a 'media on its own broadcast your announcement.

Internet edition reprint your articles from magazines and newspapers. How to achieve that interest the media and the public? What this should be a PR-campaign? '. Second or third paragraph, the phrase always starts' The answers to these questions and more can be found …', you know, in the pages of 'marketing pro'. And the last paragraph is always the same … I even bring it here, 'Article … you'll find in th ..- room "Marketing PRO. In order to have each month to receive the actual information you need for your career.

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Tuesday, November 7th, 2017 News Comments Off on Demography

Mobile Stands: The Optimal Solution For Exhibitions And Presentations

To obtain points of sale, exhibitions and presentations, advertising campaigns, election campaigns, seminars and so on. traditionally used by mobile booths – a universal set of snap-together presentation structures, light, functional, comfortable, easy to assemble. Mobile stands are an indispensable element of marketing, they are used as a means of visual communication to draw attention to the advertised product, to provide information about him, to acquaint with its suppliers. These mobile stands are called because they are easily transported (usually they are equipped with special bags) and can be assembled in seconds. The basis of the design of mobile stand is lightweight metal frame to which one way or another graphic panels are attached to the information image. Booths may be added fitted with lights, pockets for literature, shelves, Brochure Holder. Traditionally there are three types of mobile stands.

The first group includes stands Fold Up This lightweight presentation structures consisting of a frame (Metal or plastic rod, mounted on a sustainable basis), which spanned a poster (as a carrier of an image can be used laminated paper, banner, cloth). Banner stands can be used in any confined space, they are often used as a demonstration of support. Standard sizes are 90 poster 217sm, although the standard height and width may vary Depending on the frame. There are also two-sided boards, where banners are hung to the frame on both sides. Banner stands are characterized by a high degree of stability and reliability. The assembly of stands – 1-2 minutes, they weigh about 4 kg.

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Thursday, September 29th, 2016 News Comments Off on Mobile Stands: The Optimal Solution For Exhibitions And Presentations

Spanish SMEs

Leo these days one news that it gives me genuine chills in what to the management of the marketing and taking decisions referred to. According to a study that analyzes the behavior of 1,800 small and medium-sized enterprises, about 70% of advertising investment decisions do not evaluate the return on investment of past exercises. For those who are stuck in the world of advertising and online marketing are really outrageous this data type. And is that in an environment like the internet, in which virtually everything is measurable, it is unthinkable to not base your decisions or at least much of the same in good analysis. In this sense the online marketing agency should make an effort to transmit what measurable benefit, of do not spend money in anything that does not generate it and invest it in what generates it. To do this, we must add that some companies do not just identify niche market and leverage as the channel internet, so report highlighted that 79% of small and medium-sized enterprises does not possess a strategy based on the Digital businesses online through which plan their investments, highlighting the confusion that exists about the potential of online advertising. However, we can see how designers market is very atomized, if I put in Google web design Galicia, since it is my community, I see that appear more than 432,000 results according to Google, however get me the feeling that are in the web design and that the Galician SMEs and the Spanish in general you much to advance the development and generation of value through their online channel. Another of the major problems of these small and medium-sized enterprises is also that they were not sure where to go for the strategic advice of their actions and digital marketing campaigns, which indicates that there is a high level of confusion for them in the market.

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Saturday, March 2nd, 2013 News Comments Off on Spanish SMEs

Loyalty Program

While some companies struggle with the cost scaling down of the loyalty program customers, other such programs are adopting in order to retain customers. So what is a loyalty program – "crisis management" tool or extra ballast? In the Russian realities loyalty programs are regularly reduced to "bribe" customers discounts or bonuses. If you build it so the relationship with our clients, we can at best achieve one-time increase in sales, but not brand loyalty or preference for sustainable products or services a particular company. "With proper construction of loyalty programs may be worthy of crisis management tool and the impact on sales, ie the profitability of the company, – the project manager LifeStyleMarketing.ru, NCT Group, Sergei Belyaev. – As an example of a "crisis" of the functions of loyalty programs may be called, first, reducing customer churn, and secondly, to attract new customers, and most importantly – to attract high-income groups, and thirdly, the reduction of costs of advertising and marketing research, and fourthly, encouraging Activity loyal customers.

" Loyalty programs can also perform ad hoc tasks, for example, or reallocate the flow of customers to screen out low-profit group of clients, freeing time and resources for more profitable audiences. According to General Director of "value-management business," Constantine Harskogo, the main challenge for loyalty programs is actually one – the formation of the sum of the reasons why following the purchase the customer must make a specific company. The task of the second plan – to make sure that the client voluntarily took upon himself the mission of "advertising agent" of the company and even her "lawyer." Price Loyalty According to Sergei Belyaev (LifeStyleMarketing.ru, NCT Group), in any loyalty program, there are two items of expenditure: the development and launch of the project, as well as to encourage customers – and only one source of income – a profitable change in consumer behavior.

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Friday, November 4th, 2011 News Comments Off on Loyalty Program

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