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Employer Branding: Wbpr Special Awards

“The buw group receives the Unterfohring special In the TOP JOB of the 100 best employers in the SME award ceremony” awarded wbpr Public Relations last Friday for the first time the Special Prize best career site “(www.wbpr.de/ aktuell.html). The Osnabruck customer care service provider of buw Group won the prize. The buw prevailed with their career website in the final against six more medium-sized companies. Total, the career pages participating TOP JOB were judged companies on the basis of the online career audit developed by wbpr by 47. This, the functionality, the principles as well as the content of the websites on the basis of established criteria are examined. These include among others the imagery or the formulations. Continue to analyze wbpr how a company works out its characteristics as an employer, employer services and development opportunities. Hear other arguments on the topic with Publishers Clearing House.

wbpr optimized career pages for employers the career page is one just for medium-sized employers the most important Instruments, to persuade preferred candidates and in the widely cited was to score points for talent. So two-thirds of all places on the basis of online applications are occupied in Germany now. For the first time, the number of applications received through the websites of the companies, surpasses all other forms of applications, such as letter and E-Mail. In addition nine out of ten candidates on the company’s website about a potential employer learn now, even before they apply there. Candidates who so online not scores, loses guaranteed “, so the employer branding expert Markus Eicher, Managing Director of wbpr.” Online points to candidates, there are many tricks for example: A crisp slogan: he shows at first glance, what makes the employer! Selected and concentrated messages: you bring the specifics to the point! Presentation of the staff: they can be credibly used as an Ambassador! You show what you have: fully represent your services.

Order is about: navigation and content are clearly designed. Look & feel: The inserted images fit to the employer and are sympathetic. “Who wants to take his career site to success, can consult here: services/employer-branding.html of the winner of the special award best career site”, the buw group meets these criteria with flying colors. Already at the first glance on the buw career portal (www.buw.de/ career) becomes clear why: the buw career website is a benchmark for all medium-sized companies in Germany, especially in the area of webcasts. By staff in short videos tell about her everyday working life, succeeds buw achieving candidates on the emotional level”, praises Markus Eicher. The employees are credible ambassadors of the company. They provide a good working atmosphere and excited about their potential employers.” The customer care service provider gained advantages buw also by a clear navigation menu, the clear page layout as well as terse, concise Texts. We have since significantly more and better applications. In particular the unsolicited applications has risen by 300 per cent”, Karsten Wulf, founder and managing partner of buw is pleased. Also the following six finalists can be proud of your careers site: @FRIENDS GmbH & co. KG, ATOSS Software AG, itemis AG, Medtronic GmbH, Queisser Pharma GmbH & co. KG as well as the Web Arts AG. wbpr Public Relations wbpr Public Relations is one of the leading agencies for business communication and supports companies, among others, the establishment of an employer brand, as well as by detailed analysis of the career Web site. In addition, it advises wbpr well-known industrial, financial and service companies in strategic corporate communications, brand communication and media relations. More information on Stephanie Blicken Samuel 089 995906-37 or.

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