Magnet Investments

Americans Region

The excuses usually are ingenious, although most frequent it ties to the related touching component to the memories that the familiar automobile generates to them. In Argentina the automobiles usually have a life utility much greater than the observed one in the economies of the first world, so is so, I have a friend who owns a Fiat 600 of the year 1969, that still works and rather well. The certain thing is that after two years of initiate the crisis prevails, the automotive Americans are more than worried about the situation that is lived from the demand of automobiles, since the consumers have decided to extend the time of use of their vehicles (although not to the end of cases like the observed ones in Argentina). For worse, this situation promises to extend more in the time by a few years until the American families reclaim part of the lost wealth during the crisis, wealth that in fact has been transferred from hands of these families towards the shareholders and directors of the financial organizations, reason why the renovation of the American vehicle park will demand more years of the habitual thing. For this reason, the direction of the sector begins to focus in those markets with a great in the future not very distant potential. And between these markets it appears Latin America like potential market (and especially, the Brazilian market).

This situation is a little rare, if it is wanted. The long decades in which the region has been immersed in the poverty it has made of her a little consumer region, which had generated a certain scorn on the part of the great multinational companies. The beginning of 90 generated a small boom of consumption that called a little the attention in the region, although attractive saying went with time vanishing until disappearing towards this decade ends.

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